Just the other week, QE had the pleasure of welcoming Jenny Wotherspoon from The University of Sunderland, who delivered a dynamic and insightful session on Social Media Management. As a lecturer on the university’s undergraduate degree in the subject, Jenny brought a wealth of knowledge and real-world experience that truly resonated with our students.
Her fast-paced masterclass covered everything from content strategy and audience engagement to the ever-evolving trends which shape the social media world. Packed with practical advice, real world examples, the session gave students a fresh perspective on how social media works behind the scenes, the different careers available at their fingertips, all accompanied with a healthy dose of motivation!
Jenny’s enthusiasm and expertise sparked lively discussion, with students eager to learn more about how building an online presence works, ways to develop creative campaigns, and explore career opportunities in digital marketing.
The event was a fantastic opportunity for students to gain a deeper understanding of the industry and ask questions about future pathways, tools of the trade, and how to stand out in a competitive digital space.
Thank you so much to Jenny for making the trip to enlighten our students in all things Social Media Marketing.
